The World's Premiumest words, ideas and then some
The World's Premiumest words, ideas and then some
How do you create a memorable brand from scratch that defies the stereotypes and demystifies a product that’s been misunderstood forever, while still having fun?
Simple. Start with an architect, an amazing designer, a strategist, a CMO/sherpa and a google hangouts link. Create an elevated in-store experience and a boatload of branding. Then add a mythical bird-wolf creature that embodies the spirit of the brand and speaks to the local community and cannabis culture in a way that’s authentic, playful and a little unexpected.
Welcome to Garden Variety, Anything But.
Photo credits: Justin Walker Photography and Adam Vicarel